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Brides should avoid this viral TikTok makeup trend on their wedding day in 2024

MUA Huda Okuonghae has painted the faces of Rochelle Humes and Abbey Clancy, now she shares her bridal makeup tips

29 Feb 2024

Lifestyle Writer

Apart from wanting it to be the happiest day of their life, a wedding day is when a bride wants to feel her best. Her most confident, her most put together and the most her she has ever looked.

With that weight of expectation comes the pressure to nail the look, whether you are a bride opting to do your own makeup or if you are employing a professional.

smiling bride with dark hair — Huda is an experienced bridal makeup artist

You can't get away from the global impact of viral TikTok trends like glass skin (that super hydrated look where light can't help but bounce off the face) or super wild soap-slicked eyebrows. But just because they went viral does not mean they should be your go-to trends to follow on your wedding day, or at least that's the opinion of celebrity makeup artist Huda Okuonghae.

Beautiful young bride sits in the chair and looks down. Makeup artist puts eye shadows on the bride — Huda reveals which TikTok trends have got to go

Huda has painted the faces of countless brides, not to mention the likes of Rochelle Humes, Alesha Dixon, and Abbey Clancy. Now with Vitabiotics, she shares her tips for perfecting the bridal makeup look, and which tempting trends 2024 brides should be leaving in 2023.

Soap brows and falsies are out

Soap brows took the internet by storm. The Covid-19 pandemic hit and suddenly everyone was caking their eyebrows in soap in pursuit of a Cara Delevigne-esque look. But now Huda says it's time to leave the soap in the bathroom and step away from false lashes whilst you're at it.

bride with hair up — Three quarter lashes are more popular

"Brides are asking for soap brows less and less - people don’t want the spikey look in their photos anymore," Huda reveals. "They still want fluffy brows to a certain extent, but not as dramatic. Also, fake eyelashes are definitely something that people don't want as much anymore. If they do want fake eyelashes, it's normally individuals going for a more natural look."

bride smiling at camera — Natural brows are now more popular than soap brows

Why Fashion Week’s glass skin is a no-no

Glass skin was all over the runway this London Fashion Week. But on the runway, it must stay as Huda recommends avoiding this technique as you prepare to walk down the aisle.

woman looks over her shoulder into the camera. — Beware of going too glowy

The makeup artist explains: "As make-up artists, we have to find a way to make looks such as glass skin more durable and something that can last throughout the day because dewy makeup tends to be something that comes off quite easily. So it's trying to incorporate the glass skin effect with bridal techniques to give that effect, which is something that we are doing at the moment."

woman with glowing skin extreme close-up — Glass skin isn't a practical choice for your wedding

So what trends are set to stay?

Espresso makeup looks are on the rise

Gone are the days of the less-is-more bridal makeup. Or at least, that's the case put forward by Huda who is a firm fan of the espresso makeup. As the name would suggest, espresso eye makeup features warm shades of brown that get darker and more chocolatey towards the lashline for a sultry look. Picture Meghan Markle on her wedding day.

bride with hair up, veil and tiara — A matte base will lat longer

"At the moment, there's a big trend for the Mob Wife look - this means a little bit more brown, sexy, smokier eyes," Huda tells us. "As bridal makeup is softer, it's kind of a twist on making it natural, rather than too dark and bold."

bride with hair up in strappy dress — Well-executed bridal makeup enhances natural beauty

Clean girl aesthetic is here to stay

The lover of full glam in many of us will wince upon hearing that clean girl makeup (a natural look, that is) is here to stay. But it doesn't get more timeless as a bridal look than this levelled-up version of vanilla makeup, even if it is deemed trendy. Huda tells us: "In 2023, a lot of brides wanted the really clean girl aesthetic, which has been the trend - it’s basically very stripped back, not many colours, and very nude eyes.

Beautiful bride in the white shirt sits with closed eyes. Someones hand with the brush puts eye shadows on her eyelids. — Brides can't move away from the clean girl look

"They have opted for more natural makeup, which is something that has changed over the years. It used to be very much about contouring and really defined eyes, but now I think people want individual lashes, more natural eyes, and a natural base," she adds.

Make up artist applying lip gloss to bride and preparing her for her wedding — Ultra glam makeup is on the decline

The 90s trend is making a comeback

It won't come as a shock to hear that the gorgeous smoky nineties aesthetic with the dark rouged lip is back. Just think of every female cast member of Friends combined with the glamorous posse of 90s supermodels and you have the best of the decade. But be aware of grabbing your tweezers too excitedly, there is a limit.

Cindy Crawford in 90s in black — Cindy Crawford epitomised 90s glam

"The noughties are really known for their very cool tones, their matte eyes, and the skinnier brows," Huda tells us. "I'm not sure how skinny they will go, but the brows are definitely making the shift again. The tones are going a bit cooler, and we’re seeing less bronze, like back in the 90s and noughties."

Courteney Cox with 90s makeup in white shirt — Courteney Cox's makeup was typically 90s with a deep red lip

How brides can achieve a divine makeup look on a budget

The most important question is how can we recreate these viral trends (the ones that haven't been given the boot by Huda, that is) without the price tag of buying every item that comes through the revolving door of viral products?

Smiling woman applying lip balm in front of a mirror. — Use Huda's tips if doing your own makeup

Huda has three top tips:

Stick to cream products - cream products are a great way to achieve a natural, easier-to-blend look.
Practice makes perfect - use your free time to trial different looks and work out what's best for you and your face.
Book a tutorial with a makeup artist - having a lesson with a makeup artist is a good way to up your skillset before the big day.

DISCOVER: Kaia Gerber looked identical to supermodel mother Cindy Crawford in unexpected wedding look