It's been suggested that no band is still as relevant in 2024 as ABBA. Despite reaching worldwide fame in the 1970s, the Swedish quad comprised of Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad, are still appearing on the red carpet for events that are celebrating their iconic music over 50 years later.
In 2023 the band was nominated for not one, but four Grammys. Despite missing out on another award to add to their stretch of accolades: Abba Voyage is still ongoing at the ABBA Arena in London, Mamma Mia! The musical has been playing at the West End since 1999, and their iconic hits like Mamma Mia, Gimme Gimme Gimme and Dancing Queen are still at the top of every girls night playlist. And there's even more good news for ABBA fanatics: It-girl and lead singer Agnetha, released a solo album and ABBA has reportedly signed a lucrative "multi-million-dollar" deal to take their 'Voyage' show to Las Vegas.
For fashion fans, their signature, eccentric 70s style is still unrivalled. From cool-girl flares worn by the likes of Mia Regan to Suki Waterhouse’s white knee high platform boots, when looking for retro style inspo, we constantly revert to the band's fits. From elevated accessories to everyday trousers, people are constantly taking influence from the maximalist, matching outfit, dramatic dressing icons. Talk about squad goals…
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Though the aesthetic of the 70s is particularly relevant right now thanks to Prime Video's hit series Daisy Jones and the Six, there are numerous trends from recent seasons on and off the runway that we can attribute to ABBA doing first. For example, Fashion Month AW23 was awash with kitschy animal print: from Daniel Lee’s unexpected duck hat, to JW Anderson’s frog mules that are a strong contender for the ugliest shoes of the year. ABBA coordinated bizarre wildlife animal T-shirts with knee high boots way back in 1978.
They dressed like no other band during their time, prompting them to become, and stay, recognised for their iconic fashion alongside their infectious music...
ABBA's best fashion moments of all time:
© GettyKitschy Animal Print
The quartet dressed up to appear on the popular German TV series Am laufenden Band.
© GettyScandi Minimalism
The band attended the World Premiere of 'ABBA Voyage' at the ABBA Arena on May 26, 2022 in London, England in sleek ensembles.
© Michael Ochs ArchivesFinest Flares
Abba wearing all white and a glimspe of the iconic
© United ArchivesHippie Shake
Abba's ombre dip-dyed clothes encapsulated the carefree age of the 1970s.
© Michael Ochs ArchivesBoiler Room
These cool white jumpsuits complete with western detailing wouldn't look out of place today.
© Chris WalterDisco Fever
In 1975 Abba were at the top of their fashion game in molten metallics and leopard print.
© David RedfernSpandex
The singers performed at Wembley Arena in London in November 1979 wearing matching unitards.
© David RedfernWestern Chic - 1978
The Swedish pop group appeared on the 'Mike Yarwood Christmas Show' filmed at BBC Television Centre on December 6, 1978 in coordinating western attire with a hint of sparkle.
© United ArchivesMod Maximalism
It just became clear that all our wardrobes are in need of a flared snake print jumpsuit.
© Hulton ArchiveSilk Robes - 1976
For their performance on the 'Midnight Special' TV show in 1976, their ensembles hinted at the elegant drape of a kimono.
© David RedfernTop Shops
While performing 'Waterloo' on Top Of The Pops everyone was envious of this eye-catching pink peekaboo number worn by Agnetha Fältskog.
Mob Wife Life
Abba did mob-wife before it was even a thing, as proved by this photo taken in Paris in 1979.
© Michael Ochs ArchivesBoho Chic
This archival photo of the troup shows them wearing the popular aesthetic of the 70s, complete with Native-inspired turquoise jewellery.
